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Integrations and analytics for media buyers and iGaming teams. Keitaro, Binom, Facebook CAPI, AppsFlyer, S2S postbacks.
Latest articles
Technical guides and integration breakdowns.
Click ID, SubID, and Macros in Tracking: How a Tracker Identifies Every Click
What Click ID and SubID are, how they differ, and how macros and parameters work in links — and why this one identifier is what ties a click to a conversion. With URL examples.
What Is a Tracker in Affiliate Marketing and Why a Team Needs One
A plain-language breakdown of what a traffic tracker is: the tasks it solves, how a click travels from ad to conversion, and why affiliate marketing runs blind without one.
Who Is an Integrator in Affiliate Marketing and Why a Team Needs One
An integrator is the technical specialist who connects the tracker, affiliate networks, CRM and services into a single system. Here's what they do, the skills they need, and why a team stalls without one.
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